I was recently involved in a discussion about whether change can happen in organisations without the use of Change Management.

For me, the challenge of the phrase “Change Management” is an embedded belief that change CAN be managed. Yes, we may be able to manage the installation of some new piece of kit or software but when it comes to wetware that all changes because people are much less predictable (and more likely to bite back) than machinery.

To be sustainable, change needs to happen at the ‘right’ pace for the individuals (whoops, I nearly typed ‘people’) involved – push them too hard and you will end up going backwards to deal with resistance, move too slowly and you will lose followers’ enthusiasm. For this reason, any ‘change plan’ – and the existence of such a plan is implied by use of the term ‘management’ – is bound to fail.

I prefer to look at change as a strategic thrust – “This is probably where we need to get to, we will find out more along the way, do you want to go there, what can you do to help us get there?” Hold a Vision and then move as fast or slow as you can whilst keeping the people with you.

My metaphor is to light fires within the business. Some of the fires will catch, spread and maybe even attract others; some fires will die out and unless these are really critical areas (in which case keep stoking the fire in different ways until it catches) move on and find someone/somewhere more ‘productive.

One key piece of learning for me over the many years I have spent in change is to “do what you can, where you can, when you can”.