I am one of those people who sometimes challenges stereotypes and this is one of those occasions. This man is happy to admit that, on occasions, he just loves shopping. I would like to talk about that phrase “on occasions”. In my head, there are two types of shopping – firstly those occasions when I am quite happy just wandering around window shopping and possibly coming across something that interests me that I might or might not buy. Secondly there is that sort of shopping when I am going out to buy something specific and that is when I become a man on a mission.

The first type of shopping I am browsing, the second I am seeking. When browsing, the pleasure is in browsing in itself and not necessarily in making a purchase. When seeking, the pleasure is finding an item that meets my needs (and there is even greater pleasure in finding something that exceeds those needs).

So, how is it for you? Do you wander through life with no particular aim in mind, perhaps picking up the odd gem on the way but generally letting whatever happens happen? Or do you set out every day with specific aims and goals in mind, with your brain primed to look for opportunities and your body ready to take action on those opportunities?

There is certainly room for both of these approaches, however my challenge to you is to be clear which you are doing when and to be certain that you are doing the right one at the right time. If I want to buy a pair of shoes, it is no good me going to a food store and if I want the pleasure of just wandering, visiting a carpet warehouse is likely to be limiting my pleasure.

Without a vision and without goals all we can ever do is browse; indeed, without that vision and those goals operating in the background we might miss major opportunities whilst we are browsing. Once we are clear what it is that we want we can actively choose whether to go and explicitly seek that or just put it in the background whilst we are browsing in case some opportunity comes up. Living a life without goals is a bit like being a tumbleweed, blown where the wind takes its, trapped in some windowless corner and slowly decaying until point at which it disintegrates and is spread to all corners of the wind.

Which is relevant to your quest for a new product or business or job or mate or project worth working on…
If you’re still looking around, making sure you understand all your options, getting your bearings or making sure you’re well informed, you’re most probably browsing. You missed the first, second and third waves of the internet; you missed a hundred great jobs and forty great husbands.; you missed the deadline for that course and who knows what else while you were just browsing..

Quit looking and go buy something.